Purple Cow. Seth Godin

ISBN: 9783593374277

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Purple Cow.  by  Seth Godin

Purple Cow. by Seth Godin
| | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | | ISBN: 9783593374277 | 4.32 Mb

Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice.What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you dont? How do theyMoreYoure either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice.What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you dont? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?Face it, the checklist of tired Ps marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-arent working anymore.

Theres an exceptionally important P that has to be added to the list. Its Purple Cow.Cows, after youve seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they wont forget a Purple Cow. And its not a marketing function that you can slap on to your product or service.

Purple Cow is inherent. Its built right in, or its not there. Period.In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for marketers who want to help create products that are worth marketing in the first place.



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